Nature’s Lab
Where science meets ritual: ingredient deep dives, formulation notes, and practical research for smarter skincare.
Why We Removed Tallow — Even Though Everyone Says It’s Good for Your Skin
You’ve heard the hype — but here’s why we made the science-backed decision to leave tallow behind. Learn how plant-based butters and oils...
Shea Butter: The Skincare MVP You’ve Been Sleeping On
Shea butter is like the avocado toast of skincare — classic, nutrient-dense, and universally loved (yes, even by your skin).
The Pure Roots Approach: Skincare Without Synthetic Scents & Micas
At Pure Roots Skincare, we believe in keeping skincare simple, pure, and effective. Our formulations are free from synthetic scents and m...